Sep 28 ~ Oct 03 - TROIA, PORTUGAL
The industry never stops
Until it does
In a world where there's no time for anything, the THU Main Event creates six days where the digital entertainment industry stops.
For six days, we press pause on the endless scroll and back-to-back calls to make space for what actually moves us forward: real connection.
Proudly supported by
Last event recap
Welcome to THU 2026
This is where the brightest minds from creative innovation, business, and technology come together. Where business partnerships take form, talent is discovered, and the collaborations that shake up our industry are born.
Poster by Katsuya Terada
Manifesto
The Alchemy of a Storm
We can’t control the thunder or tame the rain, but we can celebrate the sacredness of this in-between space where all things are uncertain yet possible. A space to find ourselves in the unpredictable nature of it all.
In the alchemy of a storm, believing is the fire that turns chaos into gold.
The THU Method
01
Six Days
THU gives you time for real connections and conversations that go beyond the surface.
02
No Strangers
The number of tickets is limited because we want to create a close sense of community.
03
A THU Town
Troia is really small. This means everyone is gathered in the same place at all times.
04
No VIPs
We’re all the same at THU: part of a big community called the Tribe.
05
People First
You won’t find splashy rollups or stands here. We build experiences with trusted partners who stand for the creative community.
Knights
Meet the speakers of THU 2026.
Jasmine Roberts
AR/VR Engineer
Katie McIntyre
Director, Creative Director & Founder
Meg Park
Art Director, Characters
Marlon West
Visual Effects Supervisor
Timur Haussila
Special Projects (Co-Dev/Publishing)
Dylan Cole
Production Designer
.jpg)
Nadia Ruiz
People & Culture Strategist & Behaviour Analyst
Karl Kopinski
Illustrator Artist
THE SIX DAYS
Here’s what six days of 9am-to-2am magic looked like.
28 > 29
Monday & Tuesday
Ignite your indie studio’s journey (Pitch Days), peek behind the scenes of some of the biggest projects in the industry (Industry Days) and find new opportunities!
30 > 03
Wednesday to Saturday
Learn from the brightest minds in the industry.
They come from all over the globe to share their knowledge and unique perspective.
COMPANIES
The organizations fostering learning and growth at Industry Days.
.svg)
alliance members
Be the first to know what’s new
CREATIVE RESILIENCE SUPPORT
The industry (and the world) is facing difficult times,
but we're here for you.
We’re inviting companies and individuals to support the Creative Resilience Fund, a new initiative that brings the Main Event experience to global talents facing barriers to attend. If you believe in supporting the Tribe, reach out!
Support