ABOUT THE MAIN EVENT
Six days for real connection.
Welcome to the Tribe
We’re on a mission to connect the digital entertainment industry and build bridges between business, creative innovation, and technology.
THU has changed lives in many unexpected ways: talks that shifted perspectives and pushed ideas off paper, conversations that changed the course of careers, and strangers who sat next to each other and left as partners in a new project.
Here, every hello can be the start of a new journey.
The THU Code
A closer look into the “THU Magic”
Our carefully designed experience is built on proven principles of human connection.
It tooks us more than a decade of trial and error to learn what actually works, but we’ve cracked the code: it’s six, one, zero.
6
Six Days
Go deeper than surface-level conversations! This is where everyone finally has time to go beyond job titles and discover the real people behind the work.
1
One Place
Everyone stays together in Troia and it becomes a THU Town. It’s like a village where you can't help but connect with your neighbors.
0
Zero Strangers
By the end of six days together, there are no strangers left. Everyone knows everyone.
Some of the science behind it
Research in social psychology shows it takes about 50-90 hours of interaction for acquaintances to become genuine connections.
THU offers 144 hours of shared experiences.
850+
Attendees
55+
Countries
30+
Knights
20+
Companies
The Oasis: the communal heart of THU
FOR FIRST-COMERS
New to the event and still a little bit clueless?
We get it. The Main Event is hard to explain, so that’s normal. Ask any past attendee and they'll say 'you have to go to really get it.'
Great for word-of-mouth but terrible for a website.
Is it for me?
The short answer is yes.
THU brings together the entire digital entertainment ecosystem.
We all have different backgrounds, career goals, and dreams, so each of us adds something unique to the Tribe.
Here are some of the areas for reference:
First-timer tip
Come prepared to stay the full six days and get time off to explore Portugal before or after the event.
What to expect
- >No egos, no VIPs, no formalities, and no assholes.
- >World-class talks and mentorships from industry leaders.
- >Hands-on workshops where you can create and learn.
- >Two days focused on entrepreneurship and getting indie studios off the ground.
- >A community of people who believe in kindness and build each other up.
- >Late-night conversations that expand your perspective on the industry & life.
- >A safe place for creators, especially introverts. We know what it’s like to feel out of place at events and we don’t want that to happen here.
testimonials
In their own words
How I would describe THU: Joyous. Surprising. Passionate. Egalitarian. Connective. Insane. Inspiring. And fun. THU is what you get when people who truly love art, creativity, exploration and a great time share that love with others to make something beautiful and alive. So glad to be part of the Tribe! It's always fun to talk to people who are passionate about film-making and animation and creativity, and are interested to learn more.
Peter Ramsey
Director and Producer
It was my first time going to THU, and I came back with my heart full, I cried happy tears, made friends with people I wouldn't dream of, got amazing feedback, and a new strength to continue to pursue my passion. I miss the activities, the talks, the knowledge, the interactions and I really do miss everyone, from Staff, to Colleagues, to Knights. Thank you so much for continuing to create and move THU forward.
Margarida Matias
I had heard glowing things about THU from friends who’d attended over the years, but I never fully understood their enthusiasm until I attended myself. Unlike other events with clear divisions between VIPs, speakers, and attendees, THU has no such barriers. From the moment we all arrived, everyone was made to feel included with regular social gatherings and encouraged to mingle, collaborate, and learn together. I didn’t feel like I made new contacts, I felt like I’d made new friends.
Josh Scherr
Ready to experience THU?
Join us for six days where the industry gets together for real connection.