Creators spend their lives making experiences, but we rarely stop to ask what an experience actually is. In this participatory workshop, creative director and game designer Matt Omernick and neuroscientist Adam Gazzaley explore experience from two complementary perspectives: how creatives intentionally shape attention, emotion, agency, perception, meaning, and memory — and what is actually happening in the brain and body as those experiences unfold. Together, the group will break meaningful experiences down into their fundamental ingredients, then reverse-engineer new ones from the inside out.