09:55 – 10:45
Alchemy Room
Talk
Immersive creative-technology
VR/AR

The Current and Future State of Immersive

Description

Immersive has spent years being defined by the flavour of the moment; VR, AR, projection mapping, real-time engines and spatial computing. But the more interesting question is always, “what kinds of stories can we tell?”
Kevin from Framestore Immersive will be joined by Jason from Horizon Productions for an on-stage conversation, two creative technologists working across different areas of the industry exploring the current state of immersive experiences and how they might evolve.
Drawing on our recent projects and examples from across the industry, we’ll discuss how immersive sits alongside film, television and games while satiating a growing need for shared participatory experiences. We’ll look at how technology can help drive storytelling, how the role of the creative technologist has changed, and how new tools, platforms and increasing public interest continue to open opportunities for creators, brands and audiences.