The 'New Magic' arrives every few years: the web, Flash, digital photography, real-time 3D, VR/AR, now AI. This talk is about the unfair advantage of just 'doing the thing' and how a real first step puts you miles ahead. I'll share lessons learned from 25 years of making curiosity into a career, turning business into a game, and the FUN in pointing your craft (and that 'New Magic') in unexpected places... game engines beyond games, digital twins of the world's first 3D-printed bridge, training medical teams in Fortnite, and immersion therapy for veterans with PTSD. Anything is possible.