It's clear Cephas has always had an idea for breaking the mould – whether it was running his own toy shop on the Isle of Wight aged 13, breaking international records in athletics aged 15, or being headhunted straight from university into the Guardian Media Group's special projects unit in London. Leading high paced design projects across print and digital media, working with the worlds best brands and top agencies to deliver over 100 projects each year, then experimenting with many start ups in design, games, media, film and books, before finally finding a home at LEGO, in Denmark.

Over the last 10 years he has been a pivotal entrepreneur, pioneering many new physical, digital and virtual reality play innovations for the most popular toy company in the world.

Hear Cephas tell his unique story, covering over 20 years of experience and insights on researching, creating and launching innovative ideas, projects, products, brands, experiences and building teams.