Syd Mead has published 9 books and a set of instructional DVD’s “Techniques of Syd Mead” which continues to be sought after by designers around the world. Mead attributes success in an astonishing range of creative activities to the premise that imagination…the idea, supersedes technique. “There are more people in the world who make things than there are people who think of things to make.” – Syd Mead