Art directing a project with a famous IP is not easy, specially with a well known brand like Angry Birds.

I want to talk about the Art Direction process from the first ideas to the current state of our game Angry Birds Match, a modern Match 3 game with a pig twist.

We have had many ups and downs moments in our project and I will highlight how we as a team overcame production problems and how we managed to fit the brand on a Match 3 game