Daniel Cheetham


Daniel has worked at the forefront of immersive content production for 15 years. Conceptualising and producing award winning virtual, augmented and mixed reality content experiences. He was an early practitioner of generative AI techniques, producing the first ever GAN generated mega pixel image (cited by NVidia) and more recently has pioneered the fields of virtual stage production. Working alongside and for brands such as Nike, Microsoft, Sony, Prada, Meta, Adidas, Niantic, Qualcomm, TikTok, Tate and Vacheron Constantin. 

Daniel also now runs an AR games studio, Hot Dark Matter, alongside his fellow immersive content pioneering co-founders.