Building and running a game studio from the Global South comes with a unique set of challenges—and hard-won lessons. In this talk, I'll share what it really takes to launch and sustain a studio in one of the world's most competitive industries: the practical tips, the tricks, and the strategies that keep you relevant and resilient. Whether you're dreaming of starting your own studio or fighting to keep yours alive, you'll walk away with actionable insights you can use right now.