How to use Creative partnerships for influencer marketing can help a project to reach out a new audience that is not saturated with gaming datas, and how to work with illustrators, cosplayers, musicians and other artists as part of game launches. It will go through what is a creative partnership, and if all projects are fit for them (the answer is yes, but we will actually talk about why.). It will be anchored with examples from games the speaker has worked on, ranging from Tunic to Baldur’s Gate 3.