‘'If a factory is torn down but the rationality that produced it is left standing then that rationality simply will produce another factory.’’ Robert Pirsing  

Environmental problems can’t be addressed by science and design on their own. The lasting change can only come through the cultural and spiritual transformation of the masses. The real change must start on an emotional level through experience. Technology won't make sustainability effective if selfishness and greed stay at our core.  

Being raised in the early 90s I remember both worlds prior and after the internet revolution. Summer holidays in nature without phones and the excitement of the first computer games. I recall being puzzled why my childhood friend was so attached to an egg-shaped toy with a virtual pet inside- a birthday present from her parents. I was impressed by how disciplined she was when it came to its feeding schedule.  

Only a decade later I realised how big of an impact technology has on people's behavior.