almost Beta
Simon Loche cover
Simon Loche

Senior Art Director @ Microsoft | Activision Blizzard King

Spain

Director

Digital Painting
Sketching
Drawing

Senior Art Director - Microsoft | XBox | Activision Blizzard King

Biography

I'm a Senior Art Director and a Concept Artist with over 20 years experience in the video game industry. I've worked across console and mobile titles, shaping visual direction from early concept through final production.
My background combines traditional painting, digital art, and team leadership. I focus on building clear visual languages that support gameplay and story, while helping artists grow with confidence and clarity.
In mentorship, I share practical industry knowledge. I help artists strengthen their portfolios, prepare for interviews, and understand how real production works inside a studio. My goal is to give artists the standards needed to build a lasting career in games.

Skills

Roles

  • Mastery
  • Mastery
  • Mastery

Technical Skills

  • Mastery
  • Mastery
  • Mastery
  • Advanced
  • Advanced
  • Advanced

Software

  • Mastery
  • Advanced
  • Advanced
  • Advanced
  • Advanced
  • Advanced
  • Advanced
  • Intermediate
  • Intermediate

Soft Skills

  • Mastery
  • Mastery
  • Mastery
  • Mastery
  • Advanced
  • Advanced

Languages

  • Fluent/Native
  • Fluent/Native
  • Proficient
  • Proficient

Other Skills

  • Mastery

Work Experience

2022 – Present day

Director - Art Director (Full Time)

Microsoft | XBox | Activision Blizzard King (Barcelona)

More to be announced soon! ;) 

2020 – 2022

Director - Art Director (Full Time)

Scopely (Barcelona)

Shipped game: Scrabble Go!

2019 – 2019

Director - Art Director (Full Time)

Limitless Games (Barcelona)

Art Direction - Helping the team setting up the Art Direction, Style Guide and Workflow for the development of a Console/PC Game.

2019 – 2019

Director - Art Director (Full Time)

Outfit7 (Barcelona)

Art Direction, Concept Art and Visual Development.

Shipped Game: Talking Tom - Sky Run!

2018 – 2018

Director - Art Director (Full Time)

Space Ape Games - Supercell (London)

Art Direction, Concept Art and Visual Development - Supercell // Space Ape Games. Directing and driving the Visual Development of multiple games across the studio. Shipped (Soft Launch): Boombeach Frontlines

2015 – 2018

Director - Art Director (Full Time)

Amazon Game Studios (Los Angeles)

Art Direction, Concept Art and Visual Development: Breakaway (Beta Launch) - Amazon Game Studios Directing and driving the Visual Development, Production, Outsourcing Management and Team Management of the Breakaway Art Team (above 35 artists at all times).

2012 – 2015

Director - Art Director (Full Time)

Bee Square Games (Barcelona)

Art Direction, Concept Art and Visual Development. - Run Sheldon - Run Sheldon extension. Power Costumes - Sheldon. Bedtime stories

2011 – 2012

Senior - Concept Artist (Full Time)

Gameloft (Barcelona)

Concepts, Character Design, Environments, Props, Mood Boards, Color Moods, Cinematics, Story Boards, etc... Shipped Games: - Shark Dash - Cosmic Colony - Ice Age - Six Guns - Tintin - Asphalt 8 (early pre production) - Minion Rush (early pre production) Unpublished: Conquistador

1993 – 2011

Senior - Illustrator (Freelance)

Freelance

Working as a freelance Concept Artist and Art Director for many companies and publishers. (Warner Bros Animation, Sony Entertainment, Gearbox, Amazon, Kabam, Double Helix Games, Ankama, The G-Factory, Magenta, UNAIDS, Soleil, Le Lombard, CanalSat, Bee Square Games...).

Education

1991 – 1992

Art School

Ecole Emile Cohl

Art