I have been working as a Global Creative Director and writer for over two decades. I was raised in Srirangam, Tamil Nadu and Mumbai. I have worked and lived in New Delhi, Mumbai, Bengaluru, Boston, San Diego and Washington DC. I used to be National Creative Director at Leo Burnett until 2015, after which I moved to the USA where he I set up my creative consultancy. My work on Thums Up, Hewlett Packard, Amazon and other brands have won me several accolades. I am currently the Chief Creative Officer and Co-founder of ‘The Blurr’ - an AI first creative and media agency based out of Mumbai.

I believe life is cinematic. I seek anecdotes, vignettes, moments in everything and everywhere. When I am not building brands, I try to find the time to escape to Japan, watch old Hindi cinema, think of what to eat next and seek humour in everything. 

I've just finished writing my first book of short stories - ‘Six Simple People’. In parallel, I am also developing a Bollywood action-comedy film set in the UK.