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Rai Serrano
Adobe Photoshop
Adobe Creative Cloud
Maya

A passionate lover of art, learning with every reference, improving with every step, creating for everyone.

Biography

I'm a "Jack of all trades" graphic designer currently working as a Concept Art Director at Underknown (a Canadian company), a producer of scientific content for social media. I've worked on Concept art for almost 4 years and more than 8 years as a Graphic Designer, based mainly on how eye-catching images work and why it's important for marketing purposes to keep not only nice looking images but also good storytelling, generate feelings by contrasts, colors, moods, textures, among others because our clicks don't come alone.

Skills

Roles

  • Advanced
  • Intermediate
  • Intermediate
  • Basic

Technical Skills

  • Basic

Software

  • Advanced
  • Advanced
  • Basic
  • Basic
  • Basic
  • Basic

Work Experience

2022 – Present day

Concept Art Director

Underknown (Toronto, Ontario, Canada.)
Managing 5 artists for creating 30+ artworks per week for 40+ channels including more than 13 different languages and 5 Social Media platforms.

2020 – Present day

Creative Marketing Director

Consorcio Publicitario (Bucaramanga, Colombia)
-Managing marketing strategies for +10 companies at the same time / Any kind of industry -Directing the creative team and improving design eye-catching/conversions. -Implementing hubspot CRM for sales

2020 – Present day

Head of Marketing

Colsanidad (Bucaramanga, Colombia)
Hubspot integration Marketing strategies Inbound Marketing Sales funnel improvement Web Design Management UI/UX Design

2021 – 2021

Concept Artist

Underknown (Toronto, Ontario, Canada.)

2019 – 2020

Graphic Designer

Valderrama & Valco Constructores (Bucaramanga, Colombia)
Social Media content

2019 – 2020

Graphic Designer

Merlin Jobs (Bogota, Colombia)
Motion graphics B2C/B2B Marketing content UI/UX Design. Email Marketing Direct Mail Marketing content Husbpot management Social Media Content

2019 – 2019

Marketing Concept Artist - Remote

HYVR Labs (China)
Covers, marketing content, action screenshots, choreographed screenshots, environmental screenshots for Near Prime VR Videogame https://store.steampowered.com/app/1135850/NearPrime_VR__Net_Burn/

2018 – 2019

Marketing Concept Artist - Remote

Serebrum Lab (Yanji, China)
Covers, capsule images, cinematics, trailers and website content for a videogame in production.

2018 – 2019

Remote Concept Artist

Queensentence Studios (Medellin, México)
Concepts art for a new board game

2019 – 2019

Remote Concept Artist

Gamefreak (Tomball, Texas, United States)
Enviromental concepts and character concepts for a videogame in production

2018 – 2019

Graphic Designer and Illustrator

illustro Agency (Piedecuesta, Colombia)

2016 – 2018

Graphic Designer

Rise Up Agency (Bucaramanga, Colombia)
Sales Funnel Implementation Design System UI/UX Design Naming and Branding Social Media Campaigns Inbound Marketing Strategies Email Marketing Campaigns Web Design UX research

2011 – 2014

Graphic Designer

CMYK Agency (Bucaramanga, Colombia)

Education

2014 – 2020

Bacherlor's Degree

Universidad de Investigación y desarrollo

Graphic Design

2017 – 2017

Especialization

Universidad de Investigación y Desarrollo

Cinematographic production and video editing

2012 – 2012

Bacherlor's Degree

Universidad Industrial de Santander - Not Finished

systems engineer