Identified unique selling propositions (USPs) for products and solutions, driving differentiation and competitive advantage in the market

Collaborated closely with R&D, QA, and key business stakeholders to develop a customised system which led to the reduce 80% of bugs and development time, effectively aligning product roadmap objective

Led the digitised on-boarding process, based on in-depth discovery using data analysis, user research and interviews, which led to new UX initiative reducing high touch on boarding by 50% while mainta