
Biography
This is Kewei, a versatile producer and content strategist with over five years of hands-on experience in film, animation, and VFX production, having worked on high-profile projects across North America, China, and Europe. I’ve been following Guru’s work closely and have been truly inspired by its unique position as a fully integrated kids’ and family entertainment company—spanning production, distribution, and digital media.
Now, as an MBA candidate at Rotman, I’m eager to leverage my expertise at the intersection of business and creative production, aligning with my passion for building sustainable content legacies. I’m currently seeking opportunities in content strategy and production management, where I can bring my global experience, business acumen, and analytical mindset to drive impactful storytelling and industry innovation.
Skills
Roles
- Advanced
- Advanced
- Advanced
- Advanced
Technical Skills
- Mastery
- Intermediate
Software
- Mastery
- Mastery
- Mastery
- Advanced
Soft Skills
- Mastery
Other Skills
- Mastery
- Advanced
- Advanced
- Advanced
- Advanced
- Advanced
- Advanced
- Advanced
- Advanced
- Advanced
- Intermediate
Work Experience
2023 – 2024
Animation Producer
Alibaba Digital Media & Entertainment Group (Beijing)
• Developed two kids animation projects and secured approval on Youku channel, completed pre-production in 5 months, achieving 30% cost reduction and efficiency improvement for the studio
• Established production workflow for animated series, leaded a 70-person team, and delivered a 1-minute PV in 2 months with 30% lower budget than market average, securing over 20million RMB in project funding
• Managed a 300-minute animated series production cycle, drafted detailed budgets, executed contracts, and coordinated with external vendors
• Conducted market analysis, content valuation and performance bench marking, providing data-driven insights for content strategies and investment needs,
2022 – 2023
Creative Producer
Infold Games, Animation Studio (Shanghai, China)
• Spearheaded strategic development plan of a high-profile game IP(Nikki), directly collaborated with founder, and led the adaptation into a feature, securing $40M in initial funding and driving a 20% increase in audience engagement.
• Managed a 120-member in-house team and out-resources vendors, delivering a 6-minute trailer which amassed 3M+ views worldwide within 6 months.
• Supervised and initiated R&D with a core production team of director and department heads, overseeing pre-to-post production strategies, optimizing team’s structure and production plan and allocating projects’ resources.
• Established cross-border production workflows to streamline international collaboration.
2021 – 2022
Production Manager
BaseFx (Beijing, China )
• Oversaw post-production and content editing for high-profile major projects, including Obi-Wan (Disney+) and Thor: Love and Thunder (Marvel), coordinated cross departments from asset to rendering and managed materials editing.
• Allocated resources and managed the overlapping production cycles to ensure high quality delivery to clients with ddl.
• Secured additional $400K bid by operating finance model, optimizing budget tracking and cost forecasting.
2019 – 2021
Associate Producer
Animation film ‘Heroes of the Golden Mask’ (Vancouver & China)
Feature Animation, Co-produced by China and Canada production companies,released in 2023 worldwide.
• Invested $2 million in the development stage, negotiating with investors and leveraging tax incentives for production
• Assisted in script development, character design, and market positioning, ensuring alignment with distribution goals.
• Collaborated with the Executive Producer, coordinated cross-border creative teams and contributed to content adaptation for global audiences.
Education
2024 – 2025
MBA
Rotman School of Management,University of Toronto
Business Adminstration
Rotman School of Management, University of Toronto, Toronto, Canada MBA Candidate, 2026
• VP of Business Technology Association & Rotman Entrepreneurship and Venture Capital Association
• President of Rotman Sports & Entertainment Association
2018 – 2020
MA
New York University, Tisch
Film Production
