Biography
Ina Friedrich is the founder and creative director of 0.1% Agency, a women-founded creative and growth studio based in Toronto, Canada, specialising in music, culture, and sports. Originally from Germany, she built her agency from scratch after immigrating to Canada — clients include Universal Music, Nettwerk, and AWAL.
Her work sits at a rare intersection: creative direction and performance marketing. She delivers $0.16 CPCs and 631% website traffic growth from single campaigns, alongside brand work that holds up visually. She taught at cimdata Bildungsakademie (IHK-accredited, Germany), served as an industry mentor at Symphonic (March 2026), and mentored at Measure of Music 2026 — a global music and data conference reaching 1,400+ participants across 63 countries. She has been featured in CEO Times and Women's Insider.
She speaks on brand strategy, creative direction, performance marketing, and building a creative business as a woman and immigrant entrepreneur. Available in-person in Toronto and virtually worldwide.
Work Experience
2019 – Present day
Founder & CD
Ina Moana
As Founder, I lead the agency's creative direction, client partnerships, and growth strategy, working as an embedded fractional creative and marketing lead for labels, artists, cultural institutions, and sports brands.
Selected outcomes:
- Exceeded funding goals by 183% within 4 days via multi-channel campaign architecture
- Achieved $0.16 CPC across Meta, Google & Reddit through performance creative systems
- Produced creative supporting 6× sold-out shows within 2.5 weeks
- Drove +631% website traffic through cross-channel campaign execution
Education
Present day
Diploma
Shaw Academy
Graphic Design
Present day
B.A. (Hons)
University of South Wales
Business Administration