François Roughol is a Design Director specializing in video games worlds, overall immersion, cohesion and storytelling design through player-driven activities.

With 11 shipped AAA titles—including Assassin's Creed II, Ghost of Tsushima, and BioShock Infinite—he crafts immersive worlds, compelling player narratives, and engaging gameplay systems that resonate with players.

His expertise lies in directing global design teams, prototyping innovative mechanics, and crafting unforgettable player experiences that are guided by player agency.