Marketing & Strategy Leader | Brand & Business Growth

Graduated in Advertising and Marketing, with a specialization and Postgraduate degree in Advertising from the Escola Superior de Comunicação Social. Throughout my career, I have developed expertise in Social Media, Strategy, and Negotiation, leading teams and projects to drive brand growth in the digital space.
I started at Accedo Interactive Agency as a Digital Account Manager, Digital Strategic Consultant, Community Manager, and Head of Social Media. At By (now WYcreative), I led the Social Media team, overseeing content development, brand activations, reporting, and strategic proposals while also managing revenue and business growth in the Social Media department.
Currently, I'm the Marketing Director at THU, leading the communication team and managing key strategic projects: Strategy definition and communication planning; new business development and client relations; product strategy and innovation.
Passionate about brands and strategic growth, I have witnessed the evolution of digital and its transformation into a crucial pillar of communication and brand-consumer engagement. 🚀