Born in Montreal, Quebec, Eric Bellefeuille has been working in the video game industry since 1998 as a UX/UI director, and previously in print since 1991. He presently holds the title of Art Direction – Visual Design at Ubisoft Montreal. During his time in the industry, he was had worked on many titles, included but not limited to: Deux Ex Human Revolution, Deux Ex Mankind Divided, Mass Effect 3, Mass Effect Andromeda, Guardians of the Galaxy and Splinter Cell Conviction. He focuses on pushing the boundaries of user experience with by applying an ever evolving art direction approach through many facets of visual development and human computer interaction systems. Eric is fluent in many visual languages, including high-end graphic design layouts, concept art, iconography, logos, symbols and motion design. Developing user experience workflows that handle the cognitive feedback that video games require in order to provide a seamless interaction field for players is a foundational part of his work. Eric is deeply invested in experimental art, always looking for new tools to add to his creative process. Fractal design, Unreal5 shaders, and in particular new procedural tools in particular are always of interest.