Born in Estonia, I carry the Viking mindset into business: calm under pressure, relentless in execution, and always ready to turn a competitive battlefield into an advantage.

My career didn’t start in sales - it started in environments where responsibility was real and the stakes were high. As a CEO delivering large-scale projects under government and European development programs, I learned how to build operational systems, manage hundreds of people, navigate regulations, and turn complexity into structure. That foundation shaped everything I do today.

Over the years, I moved from traditional B2B into high-velocity industries like iGaming, Crypto and Fintech. From acquisition and retention strategies to affiliate systems, product dynamics, partnerships and scaling into Tier-1 markets, I’ve kept the same rule: results have to be measurable, repeatable and grounded in real process.

Today I lead Bake The Game, a strategic growth hub built on one principle: execution beats theory, and real partnerships outperform noise. My work draws from regulated markets, high-risk environments and fast-moving industries, allowing me to build solutions that match the speed and complexity of the verticals we operate in.

My approach is simple:
- Understand the market better than anyone else.
- Build systems, not chaos.
- Move fast without losing discipline.
- Deliver what I promise.

If you’re building or scaling in iGaming, Fintech or Crypto - I’m open for strategic discussions, partnerships and challenging growth problems.