
Biography
I’m a Senior Narrarive Designer currently crafting playful experiences at Candy Crush. I work at the intersection of UX, narrative design, and creative direction, developing the themes for features, and helping teams find just the right characters and settings to bring their ideas to life. I thrive in cross-disciplinary spaces where design, narrative, and player experience come together to create something magical, intuitive, and fun.
How I Work
Having grown up in the theater world, storytelling and multi-sensory experience design are at the heart of everything I do. I love working in teams where story, art, music, and gameplay are in constant conversation and where we can enhance each others' passion and creativity. I believe strong narrative design = better UX, as players can tie their actions to a greater sense of place and purpose.
Skills
Roles
- Mastery
- Mastery
- Basic
Other Skills
- Mastery
Work Experience
2022 – Present day
Senior UX Writer
King (Stockholm, Sweden)
2020 – 2022
UX Copywriter
G-Loot (Stockholm, Sweden)
2017 – 2020
Freelance UX & Copywriter
Copy Catt Content (Stockholm, Sweden)
2013 – 2019
Associate Lighting Designer
Royal Edinburgh Military Tattoo (Edinburgh, Scotland)
Education
2011 – 2012
MA Performance and Creative Research
University of Roehampton
Theatre
2008 – 2011
BA Drama, Theatre & Performance with Photography
University of Roehampton
Theatre & Art
