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Alberto Hernández
Design
Music Production
Social Media Management

Biography

My name is Alberto Hernández, born in Portugal, made in Venezuela, raised on great music tastes and creative freedom. My family weren’t all necessarily artists but happen to be very creative and always allowed me and my sister to do shit we enjoyed, which I am very fortunate of. At around a decade old (i think?) I started playing guitar, like every young John Mayer aficionado in the late 2000’s would, fast forward a few years and the local scenes were blooming, metal bands popping out of every corner store, black vans and skinny jeans on every other leg and of course, guitars! I wasn’t gonna miss my chance to save rock & roll (spoiler alert I still haven’t), so I started playing in bands, writing our first songs in dirty rehearsal rooms, and figuring out how to record and produce them by ourselves, this is when my love for production & engineering began, via youtube tutorials and weird forum threads. Eventually metal bands turned into rock bands, rock bands into indie bands and indie bands into trap side projects, no one liked genres anymore, and neither did I, that’s when I created a new creative outscape (Luar), one with no limits or boundaries.  I started out by releasing a track every week as a way to improve my workflow, over time, the initial idea changed, but the basis remained the same, exploring different genres and sounds, from orchestral and cinematic music to trap and r&b, nothing was out of bounds. This brought me amazing opportunities to collaborate with very talented musicians and videographers, and help bring their visions to life, trough music production, composition, mixing, mastering and also design.  At last I enrolled in a Music Production & Sound Techniques course that gave me two amazing internship experiences in Portugal and Germany.

Skills

Roles

  • Intermediate
  • Intermediate
  • Basic

Other Skills

  • Intermediate
  • Intermediate
  • Intermediate
  • Intermediate

Work Experience

2016 – Present day

MUSICIAN (Freelancer)

Luar (Worldwide)
Performing music for live audiences and recordings sessions, working as a freelance contract musician and also performing for my own personal projects.

2016 – Present day

AUDIO ENGINEER / EQUIPMENT OPERATOR (Freelancer)

Luar (Worldwide)
Managed audio equipment, working as an assistant for several concerts and live events, also having experience in a studio environment.

2016 – Present day

MUSIC PRODUCER / MEDIA COMPOSER (Freelancer)

Luar (Worldwide)
I’ve worked closely with numerous talented artists to help them bring their vision to life through production, audio engineering and composing for media.

2020 – 2020

Intern

HEARTCORE RECORDS (Berlin, Germany)
Contributed in a variety of back office artist/label management related tasks and also provided assistance & creative direction for marketing/promotional purposes.

2019 – 2019

Intern

KIMAHERA / SICKONCE (Portugal)
Provided assistance in a variety of tasks such as: event production, live sound assistant, music producer & sound engineer, artist management and back office administration.

Education

2017 – 2019

TECHNICAL COURSE

Etic_Algarve

MUSIC PRODUCTION & SOUND TECHNIQUES

Integration in the musical scene through the development of writing and composition skills, as well as technical knowledge about studio and live performance and production.