Amur and locket composition set up.

I emphasize the importance of breaking old thinking and emotional patterns that hold us back. The world is our playground and we must change our relationship with it. People who are in one with nature are as rare as Amur leopards are. And no wonder why. Living in fast-paced cities and isolated from experiences that would awaken our spirituality. There's little adventure in getting lost in a subway and few people are able to immerse themselves in a 5-day transformational event. It's now time for technology to bring the awareness lost generations ago - To awaken humanity. 

The upper area of the locket represents the Amazonian Rainforest. The waterfall connects with the symbolic Coral Sea and the Great Barrier Reef. In the bottom part is The Southern Ocean.

I modeled the icebergs and played with textures...

Imagine you have a small locket that when opened, shows the most secluded places on Earth as virtual reality. The avatar of an Amur leopard is your guide within the game. Wear your headset & transport to one of the levels. Is it fighting illegal whaling in the Southern Ocean - a campaign inspired by Sea Shepherd's heroic actions? You've created here your own community and friendships with other players while chasing down the poachers. How about exercising your problem-solving skills while intervening against a coal mine construction that destroys the Great Barrier Reef and produces greenhouse gas emissions? What kind of adventure would bring a spiritual and educational expedition to the Amazon Rainforest? Would a feeling of oneness with nature make us take bigger actions against deforestation?  

I started with modeling a 3D locket in blender.

The Amur leopard is one of the most endangered species and 'is important ecologically, economically & culturally'. I've chosen it as a guide within the game because it's threatened by poaching, climate change and habitat loss – the problems that are being addressed within the game. The more successful actions we take within the campaigns, the more our furry companion grows. With no action, it dies with time.  

‘'If a factory is torn down but the rationality that produced it is left standing then that rationality simply will produce another factory.’’ Robert Pirsing  

Environmental problems can’t be addressed by science and design on their own. The lasting change can only come through the cultural and spiritual transformation of the masses. The real change must start on an emotional level through experience. Technology won't make sustainability effective if selfishness and greed stay at our core.  

Being raised in the early 90s I remember both worlds prior and after the internet revolution. Summer holidays in nature without phones and the excitement of the first computer games. I recall being puzzled why my childhood friend was so attached to an egg-shaped toy with a virtual pet inside- a birthday present from her parents. I was impressed by how disciplined she was when it came to its feeding schedule.  

Only a decade later I realised how big of an impact technology has on people's behavior.