Just as colors, light, and texture shape a game’s visuals, audio has its own “palette” that defines how players experience a world. This talk explores how sound is “colored” to match the art style, game design, and connect what players see to what they hear. We’ll break down how we instinctively link sounds to color through synesthesia and how audio and visual designers can collaborate to build cohesive and creative environments, enhance character development, and tell a compelling story.