The games industry hasn't done a great job at communicating the different types of roles in User Interface, User Experience and User Research - what the differences are between them, how they fit in the development worklflow, and what are the responsibilities asked of those positions. In this talk, I'll try to clear things out by going through the most common roles. I'll cover main responsibilities and what they contribute to a game, as well as share useful tips on pursuing a career in them.