Eric Bellefeuille

Canada

Eric has been working in the video game industry since 1998 as a UX/UI director. His focus is on pushing the boundaries of user experience by applying an ever evolving art direction approach through many facets of visual development and human computer interaction systems. Eric is deeply invested in experimental art, always looking for new tools to add to his creative process.

Graphic Design

Photoshop

Vector Illustration

UX/UI

Motion Graphic

Biography

Born in Montreal, Quebec, Eric Bellefeuille has been working in the video game industry since 1998 as a UX/UI director, and previously in print since 1991. He presently holds the title of Art Direction – Visual Design at Ubisoft Montreal. During his time in the industry, he was had worked on many titles, included but not limited to: Deux Ex Human Revolution, Deux Ex Mankind Divided, Mass Effect 3, Mass Effect Andromeda, Guardians of the Galaxy and Splinter Cell Conviction. He focuses on pushing the boundaries of user experience with by applying an ever evolving art direction approach through many facets of visual development and human computer interaction systems. Eric is fluent in many visual languages, including high-end graphic design layouts, concept art, iconography, logos, symbols and motion design. Developing user experience workflows that handle the cognitive feedback that video games require in order to provide a seamless interaction field for players is a foundational part of his work. Eric is deeply invested in experimental art, always looking for new tools to add to his creative process. Fractal design, Unreal5 shaders, and in particular new procedural tools in particular are always of interest.

Portfolio

Fake User Interface (FUI)

Fake User Interface (FUI)

Mix Media Concept Art (procedural, illustrator vector art, photo comps)

Mix Media Concept Art (procedural, illustrator vector art, photo comps)

Typographic research

Typographic research

Mass Effect Andromeda Concept Art

Mass Effect Andromeda Concept Art

Merchandising assets for Modern Combat Versus

Merchandising assets for Modern Combat Versus

Work Experience

2010 -2011

Art Director Presentation (UI / UX Design)

Eidos Montreal

Leading the UI/UX/Presentation team on Deux Ex Human Revolution.

2011 -2016

Lead UI / UX / Presentation

Bioware Montreal

Leading the UX and UI Art Direction and also the VFX team on Mass Effect 3, Mass Effect Andromeda.

2016 -2017

Studio Presentation Director

Gameloft

Studio Presentation Director for the Modern Combat Versus franchise.

2017 -2018

Art Director Presentation

Eidos Montreal

Art Director presentation on the AAA Guardian of the Galaxy franchise.

2018 -2019

User Experience Lead

Unity Technologies

Provide UX alignment, expertise, frameworks to developers and the community using Unity

2019 -2019

Art Director / UX Director

Novaquark

As an Art and UX Director and active member of the core team, my everyday task is to direct and stimulates our creative and designer team for all UI/UX aspects in the game.

2019 -2021

Art Director Presentation

Eidos Montreal

As an Art Direction Presentation and active member of the core team, my everyday task is to direct and stimulates our creative and designer team for all UI/UX aspects in the game.

2021 -Present day

Art Director Visual Design

Ubisoft Montreal

As an Art Direction Visual Design and active member of the core team, my everyday task is to direct and stimulates our creative and designer team for all UI/UX aspects in the game.

Skills

Graphic Design

30 Years of Experience

Photoshop

30 Years of Experience

Vector Illustration

30 Years of Experience

UX/UI

25 Years of Experience

Motion Graphic

20 Years of Experience

Art Direction

20 Years of Experience

Web Design

10 Years of Experience