Innovator and marketer with more than 20 years of experience in Innovation, Strategy and Branding, in industries such as Media, Telecommunications, FMCG and Location Based Entertainment.

Andreia held various roles in Marketing – from Brand Manager to Marketing Director – and a breadth of roles in Innovation, mostly in London for the last 10 years, in local Commercialisation, regional New Product Development and Future Global teams, developing future breakthrough Innovation within roles ranging from Project Manager to Senior Creative Director.

Having returned to Portugal in 2020, Andreia held the position of Head of CMI and Open Innovation and then Innovation Director for Nestlé Iberia where she and her team connect trends to market opportunities in order to grow the future business.